About this policy
This Cookie Policy explains how Quality Evolution Services uses cookies and similar technologies on our website. Cookie consent is managed by our own first-party consent banner — we do not use an external consent management platform. When you first visit the site you can accept all, reject all non-essential, or choose individual categories.
The four consent categories
Strictly necessary
Required for the site to function and to remember your consent choice. Cannot be turned off. If blocked, the consent banner will re-appear on every page.
Functional
Optional convenience features such as remembering a chosen translation language. If declined, we will not remember your language preference between visits.
Analytics & performance
Loads Google Analytics 4 so we can understand which pages visitors use. If declined, GA4 is never loaded, no analytics cookies are set, and no analytics events are sent.
Marketing
Enables paid-campaign attribution (UTM/click identifiers) and — when configured — Google Ads conversion measurement. If declined, no attribution values are stored and no Ads conversion pings are sent.
Cookies and local storage we may use
| Name | Category | Purpose | Duration |
|---|---|---|---|
| qes-cookie-consent | Strictly necessary | Stores your consent choices so the banner can remember your settings. | 6 months |
| sb-*-auth-token | Strictly necessary | Maintains an authenticated session only after the admin sign-in area is used. | Session |
| qes_attr_first_touch, qes_attr_last_touch, qes_lp_campaign | Marketing | First-party paid-campaign attribution, stored only after marketing consent. | Up to 90 days / session |
| qes-language-pref | Functional | Remembers a chosen translation language for future visits. | Until you change it |
| qes_last_cta_section | Analytics & performance | Session-only note of which section a clicked call-to-action belongs to, used for in-page conversion attribution. | Browser session |
| _ga, _ga_*, _gid | Analytics & performance | Google Analytics 4 — distinguishes users and sessions for aggregate reporting. | Up to 2 years |
| _gcl_* | Marketing | Google Ads — records paid click identifiers for conversion attribution. | 90 days |
Managing your preferences
You can change your choices at any time via the Cookie Settings link in the footer. You can also clear cookies through your browser. Withdrawing consent takes effect immediately: analytics and marketing cookies we can access from the browser are deleted, active measurement is disabled for this and future page loads, and further analytics or advertising events are blocked. Once a measurement tag has already run, it may remain in the loaded page, but it will not send further events and will not be reinstated on later pages until consent is given again.
Contact us
If you have questions about cookies, please contact us at info@evoservices.co.uk.